About Road Code

The biggest pro-cycling teams in the world bring the fans together in one place. Powered by Web3, in partnership with Hedera and the Hbar Foundation, Road Code offers exclusive content, digital collectibles, live data, and a Fantasy Game.

My Responsibilities

Collaborating with the cycling teams, I conducted workshops and brainstorms to find the values of the brand and provide a creative direction for the development of the platform. Having hands on UX and UI of the app.

Result

Crafting a distinguished identity for Road Code and all the teams behind it. Laying down the ground work for future digital campaigns and marketing material.
Designing the UI/UX of the platform.